Exclusive press and sales team event which took place in two warehouses inside the Mercedes-Benz factory, spreading over 7000 m².

In the event’s opening, the guests were led to an octagon with 6.30m high walls, where 3D animations depicting the new products were projected.

After this presentation, the walls were raised, revealing the vehicles from the 2012 line. The public was then invited to watch presentations on each product in different cells, each using resources such as mapped projections and holography.