The launch event had as a concept the phrase “Imagine, and everything is possible”, and the car reveal also happened in an whimsical manner. During the event opening, actor Lúcio Mauro Filho entered the stage dressed in a white jumpsuit and started narrating imaginary situations.

Through mapped projection, a virtual scenario composed of 4 screens created an imaginary journey, where Lúcio Mauro “wore” different outfits and “transported” the audience to other places such as a flight over Africa, to outer space, or a match between Brazil and Argentina with a pet as the coach, and Dunga as a narrator.

As the journey drew to a close, with the audience completely captivated, the stage walls “fell”, revealing the new Space Fox.