The event took place in a large structure erected at the margins of Paranoá Lake, simulating the interior of the new FOX, confortably accomodating guests for the launch show which featured jugglers and tap dancers.

From the “small on the outside, big on the inside” concept, the large projection screens gave the audience the feeling of being inside the car. At the end of the presentation, a globe descended from the ceiling to reveal the new FOX with Thomas Schmall, VW’s president, inside.