In a 4D movie theater, specially developed for the Dafra stand, the visitor would sit in one of the brand’s 27 different motorbike models, put on a helmet and 3D glasses, and take a ride through a fun-filled cirtcuit in a 3D stereoscoped video with lots of special effects.

The biker rides through the streets of São Paulo dodging traffic, and then runs through a virtual roller-coaster filled with twists and turns. Trepidation, moisture and wind are all part of the fun and enhance the realism and immersion of the virtual ride.