Do you know jabuticaba?

No? Jabuticaba is a little native fruit found only in Brazil and completely understood only by brazilians. If you want to do good business and strengthen your brand here you have to understand it.

Or you’ll need a market-leading group with over 20 years of history successfully activating brands in Brazil. Six promotional marketing agencies. One expertise. Solid market and consumer understanding. Just as much as we understand Jabuticaba.

This was the starting point for the creation of the institutional video for Holding Clube. Aired at the BRASIL.INC 2011, an event held in New York City by the Meio & Mensagem group in September.