Citroën’s booth was one of the largest and most elaborate Motor Show spaces.
Occupying an area of 1,660 m², featuring a huge LED panel in high resolution with linear length of 60 meters, following the entire lenght of the suspended walkway set over the stand, where two vehicles were positioned forming a kind of vertical window that could be seen from a great distance.
The large panel presented daily exhibitions of videos and animations with lots of movement and dynamism, highlighting the vehicles and attracting visitors to get to know the other attractions of the stand.