This project, developed for UNILEVER Brazil, showed in a playful and impactful way that to obtain the best results in washing clothes, one needs to execute the entire process using three products: Stain Remover, Powdered Detergent and Fabric Softener, showing the importance of each product to obtain the cleanest result.

The installation features 3 screens, giving the audience the feeling of being inside a laundry room. As the steps are presented, an automatic system specially developed by Estúdio Preto e Branco releases soap bubbles, water sprays, and softener perfume, creating a sensorial experience for the participants simulating the action onscreen. There is also an automated lighting system to enhance the immersion.