“Creativity is part of the human instinct. Man is always looking for new ways, new concepts and new ideas. It is due to man’s work and talent that the world is constantly evolving.” From this concept, the launch of the new Renault Logan was created.
Bienal de São Paulo was the ideal venue for the event; in the foyer, visitors could take part in an immersion into the universe of evolution and design. A large projection in the mezzanine banisters and nine LED columns created the right atmosphere for this experiment.
The “Car Reveal” took place in the plenary. The visitors were surrounded by a videoscenario with front and side screens, where a conceptual video with dancers interacting with sketches of the car’s development was displayed. After the reveal, the mapping starts, ending with models, representing the public of the New Renault Logan, entering with the car.